When it comes to online marketing, advertisements can be powerful. For instance, you put your brand online for potential customers to see, but now you need to push the brand at the right target audience. The best way to do that is through digital advertising. With advertising, you can reach more people faster and help them be more aware of your brand. Side by side, marketing and advertising can help you expand your brand awareness. Below are the top three blogs to help you get started with advertising:
Mary Meeker's annual Internet Trends report is one of the most closely watched reports in the tech industry, and this year's presentation underscores the growth of mobile, particularly on social platforms that now control the bulk of ad spending and time spent by users. Here's a look at seven of the most interesting stats in Meeker's more than 200-slide deck presented at Re/code's Code Conference today.
Everyone is so fixated on content marketing, and organic search that even uttering the words ‘let’s pay for some traffic’ have become awkwardly pushed to the side. But don’t be fooled. Even the most successful ‘content marketers’ are still using online advertising tactics to get their content found. They might just not tell you about it—because it contradicts their methodology. We can’t forget how effective ads can be for getting our products and services found—but we need to be aware of how the landscape is changing.
As social media and digital marketing evolve, so should your company's advertising strategies. Don't be afraid to experiment with platforms like Snapchat to communicate with current and potential clients on a more personal level. Of course, being successful on these newer platforms is contingent on understanding how to maximize your investment. With that in mind, I asked 11 entrepreneurs from Young Entrepreneur Council (YEC) what newer social and digital advertising strategies they have found to be successful. Their answers are below.
Digital advertising is a powerful tool when combined effectively with successful marketing. Together, they will grow and strengthen your brand awareness. Let these top three blogs on advertising help you get started, but remember, marketing must stay at the forefront of your work to keep your brand alive.
To learn more about digital marketing to tie it with your advertising, check out the free eBook below: