Making your organization transcend-able!

5 Best Practices for Creating a Logo Design Orlando

Posted by Nour Zikra

Apr 10, 2017 12:33:49 PM

logo design Orlando

The creation of a business logo is very essential, especially since it gives your potential buyer a specific message about the various parts of your organization’s brand. The logo, as a result, is more than just a name and image. It has to capture the eye, say something about your business, and not confuse the viewer. This brings us to the big question, is a logo art or design? Here’s how you can create the distinction and create the perfect logo design in Orlando. It is wise to remember that a logo is a mental trigger for your potential buyer. For instance, take a look at the two logo designs below. The one on the left is straightforward (utility-oriented); it tells the potential buyer all he needs to know about the brand. The logo on the right, however, doesn’t express a direct message (too artistic); it could literally be about anything, and this makes it confusing. Therefore, when creating your logo, keep in mind that art is for contemplation and design is for utility. If the design is too complicated or artistic, the viewer will “get lost” in the logo—even if it is very visually appealing. When this occurs, the 3 second mental trigger is lost on the buyer.

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Topics: logo design

Advice from an Inbound Marketing Consultant to Run Away From

Posted by Nour Zikra

Apr 7, 2017 3:45:36 PM

inbound marketing consultant

Inbound Marketing is promoting a company through blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media, and other forms of content marketing. This is in contrast to cold-calling, direct mail, radio, TV advertisements., sales flyers, telemarketing, and other traditional advertising. These are considered outbound marketing.

Here is some of the worst advice to hear from your inbound marketing consultant concerning your inbound marketing approach.

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Topics: Inbound Marketing, inbound marketing consultant

Why You Need Mobile Solutions for Your Site

Posted by Nour Zikra

Apr 6, 2017 1:03:21 PM

Mobile solutions

Today, more and more people use their mobile devices. In fact, 80% of internet users own a smartphone. This means that most people showing up on your site are doing so from their mobile device. This includes smartphones, tablets, smart TVs, smart watches, etc. While it used to be okay to have a website mainly for desktop viewing, that is no longer acceptable. Imagine someone clicking on your site from their phone only to find the text too big or small, the images taking up the entire page, and links not working as they should. They will leave your site! Having mobile solutions for your site is a must for success.

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Topics: internet marketing

Implementing Digital Marketing Orlando Strategies for Success

Posted by Nour Zikra

Apr 5, 2017 6:18:40 PM

digital marketing Orlando

Whether you’re starting a business or a service, you should utilize digital marketing Orlando in order to grow your customer and client list and reach more people. Though, you can’t simply start digital marketing without a plan. There are a couple of areas you must prepare ahead of time. Here are some strategies to help your business grow:

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Topics: Inbound Marketing

Why You Need Facebook Advertising to Pull Off Marketing

Posted by Nour Zikra

Apr 5, 2017 6:15:46 PM

Facebook advertising

Digital marketing is a crucial for brand awareness. After all, if you want the world to know about your business, what better way to do it than to share your business story with the world? However, though marketing works wonders for your brand awareness, it requires a little something extra to get it pushed out into the world. And that little something is digital advertising. In today’s world, Facebook is the leading platform for marketing and advertising. This is because there are over 1.86 billion monthly Facebook users worldwide, and that number only increases each year. Thus, the best way to pull off marketing is to integrate Facebook advertising.

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Topics: Facebook advertising

3 Valuable Blogs on Pulling Off Digital Advertising

Posted by Nour Zikra

Apr 5, 2017 1:58:49 PM

digital advertisingWhen it comes to online marketing, advertisements can be powerful. For instance, you put your brand online for potential customers to see, but now you need to push the brand at the right target audience. The best way to do that is through digital advertising. With advertising, you can reach more people faster and help them be more aware of your brand. Side by side, marketing and advertising can help you expand your brand awareness. Below are the top three blogs to help you get started with advertising:

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Topics: digital advertising, advertising

Top 3 Blogs on New Graphic Design Trends in 2017

Posted by Nour Zikra

Mar 30, 2017 1:54:04 PM

graphic design trends

Trends come and go. However, when it comes to graphic design, trends are big and should not be ignored. If you have an outdated website or blog design, people might be hesitant to stay on your page. So, it is highly important that you consider graphic design trends, especially those coming out this year.

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Topics: graphic design

The Power of Your Business Story and How to Tell It

Posted by Nour Zikra

Mar 29, 2017 2:43:12 PM

business story

What is a business story? Is it stopping every person that walks into your shop and telling them about yourself? Is it lecturing your employees on how to chat with one another? No, of course not! Story in business is more powerful that simply telling a random story. In fact, this story is what will set you apart from other businesses and help you reach your target audience.

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Topics: business storytelling

UI and UX Design: What Is the Difference?

Posted by Nour Zikra

Mar 24, 2017 6:48:42 PM

UI and UX design

User Interface (UI) and User Experience (UX) make up a successful website. However, they also come together to make up other tools, such as ATM machines, software, electronics, kiosks, self-pay machines, and so much more. UI and UX design are not the same, but they work side by side. One without the other creates something that is incomplete. Think of them as each other’s Yin and Yang. So, what are they exactly, why are marketing agencies obsessed with them, and what how can you implement them? Let us find out!

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Topics: UI design, UX Design, UI and UX design

Breaking Down the Myths on Corporate Identity

Posted by Nour Zikra

Mar 20, 2017 7:38:51 PM

Corporate identity









Corporate identity is the "persona" of your organization. As part of your brand, your business identity helps answer questions like “Who are we, what do we do, who do we sell to, and why do they buy from us?”

Elements of your brand that are often referred to as corporate identity are: corporate title, logo, mascot, etc. Often these elements are governed by approved standards or style guidelines such as color palettes, typefaces, page (print and/or web) layouts and other methods that establish continuity in your visual communications. Guidelines are usually documented in brand, styles, or business identity manual(s).

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Topics: corporate identity