Corporate storytelling is a necessity for business growth. A memorable company, after all, tells its story. But what exactly is this business storytelling? Is it gossiping in the workplace? Is it sharing tales to make a presentation more interesting? All your questions can finally be answered here. Below are the top three blogs on the power of storytelling for business:
Would you like your business to be worth $1trillion, just like Apple? It’d be nice, wouldn’t it? But whilst that goal might be a little lofty, there’s no doubt that business storytelling could transform your business forever. Today, I’m going to show you exactly how. But first, why stories? Well, let me be a little crass for a moment: Stories sell. They sell because they evoke our emotions. You see, as humans, we’re wired to love stories. We always have done and always will do. Stories engage our brains and make us feel things. They shape us, motivate us and… influence us. Storytelling is almost as old as time itself.
Storytelling is a big buzzword in marketing these days, and there are plenty of business storytelling examples to prove how powerful it can be when its done well. In the digital age, winning the marketing game is all about getting an audience to connect with your brand – and the best way to do that is with a story. Humans are naturally drawn to stories because they elicit emotion – and emotion is what sells. Studies show positive emotions toward a brand have far greater influence on consumer loyalty than trust and other judgments based on attributes.
A corporate narrative? Are you surprised? The 21st century demands that companies present themselves in new ways. For example, old school product marketing, based on the exhibition of features and functions, no longer works or is even likeable in any way. It now demands something akin to “a day in the life.” How are the products going to affect the outcomes I’m looking for as my day proceeds? In other words, a narrative, a story.
Corporate storytelling is a requirement for business growth because it connects us with our truest emotional selves: being human. Never underestimate the power of story. It might just be exactly what you need to become a memorable business.