Brand creation is a process. You cannot put your brand name out in the world and expect overnight popularity. It takes hard work and a couple tricks to get to where you want to be. Below are the top 4 blogs on the most effective brand creation steps:
The goal of the branding process is to build brand equity for the company. Brand equity is the set of assets linked to our brand’s name, and the symbols that add to the value of services. Brand equity is an intangible asset that creates a true company equity value many multiples greater than tangible assets or revenue streams. For successful companies, brand equity is the most valuable asset they own and yet it does not live on our balance sheet. This it is important to have a brand development strategy in place to guide you through your brand creation process.
When a client approaches you to create a new brand identity for their product, service or event, things can seem a little bit daunting. But don't worry - all you need to do is apply all the skills you've built up in your design career in a slightly different way. To help you along, here are some expert tips on developing the perfect brand identity that will make both you and your client happy.
Who knows, come next year it might be your brand on the corner of every street...
What do Urban Outfitters, Oracle, The Home Depot, Warby Parker, Hulu, Apple and 1-800-Flowers share in common? Well, not much. Except that they’re all killer brands.
My focus in life is entrepreneurship. And whether you’re launching a B2B startup or a new consumer play, a tech startup or more prosaic old-line business, few things build company value faster and more reliably than an effective brand.
A recognizable and loved brand is one of the most valuable assets a company owns. According to Nielson’s Global New Product Innovation Survey, 59% of consumers prefer to buy new products from brands familiar to them. As a small business, you may be competing against big brands with devoted customers. That’s why you have to find ways to differentiate–with a solid brand building process of your own. Branding is much more than just a cool logo or well-placed advertisement.
Brand creation takes time and hard work, but it should not take your sanity. These blogs will help you get the process done effectively.