Whether you’ve only just decided to launch a blog for your business or you’ve been blogging for a while, this blog will help prevent blog writers from falling victim to some of the most common business blogging mistakes and teach you how to fix the blogging mistakes you might already be guilty of making.
Mistake 1: Not integrating your blog with your website - your blog is published on its own domain, separate from your company’s main website. Even worse: your blog is published on a free blogging platform’s domain such as Blogger.com, wordpress.com, or Typepad.com.
Easy Fix: SUB-DOMAIN our recommendation of the ideal home for your blog is on a sub-domain of your main website (e.g. http://blog.website.com). OR WEBSITE FOLDER
Another good alternative is to put your blog in a folder of your main website (e.g. http:// website.com/blog). Both of these options will allow your corporate website to benefit from the search engine optimization advantages your blog will generate.