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Writing Website: Your Blog is Important Too

Posted by Nour Zikra

Sep 5, 2016 4:43:58 PM

blogChartWhen working with clients and writing website, often their faces change from smiles to frowns when we mention the importance of blogging. Then they are presented with the following facts:

  • Nearly 40% of US companies use blogs for marketing purposes
  • Companies that blog have 55% more website visitors.
  • B2C companies that blog get 88% more leads/month than those who don’t.
  • B2B companies that blog get 67% more leads/month than those who don’t.

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Topics: blogging

The Top 7 Blog Writer Software You Can Use

Posted by Nour Zikra

Jul 27, 2016 7:53:05 PM

Business-Blog

Having blog writer software when you’re a business blogger is highly useful and efficient. There are many benefits to having such a software, like the ability to schedule when your blog posts get published, to insert photos and videos into your blog, and more. These software also help you spell check, and they are usually compatible with many online platforms, such as WordPress, LiveJournal, Blogger, and more. If you’re a blogger and you’re searching for the best software around, then check out these top seven blog software:

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Topics: Inbound Marketing, blogging

Top 7 Blog Writer Software to Use

Posted by Nour Zikra

May 6, 2016 8:00:00 PM


A man bloggingHaving blog writer software when you’re a business blogger is highly useful and efficient. There are many benefits to having such a software, like the ability to schedule when your blog posts get published, to insert photos and videos into your blog, and more. These software also help you spellcheck, and they are usually compatible with many online platforms, such as WordPress, LiveJournal, Blogger, and more. If you’re a blogger and you’re searching for the best software around, then check out these top seven blog software:

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Topics: Inbound Marketing, blogging

Converting Casual Blog Visitors into Loyal Customers

Posted by Nour Zikra

Mar 16, 2016 3:00:00 AM

If a visitor is new to your blog, they’re likely going to need some convincing that it’s worth coming back to time and time again. Just as with any effective call-to-action, you need to clearly demonstrate that value of subscribing to your blog. Explain what the visitor will get from the blog when subscribing. You’ll need to prove this value in as many places as you ask for someone’s email address. Which leads us to a list of the many ways of converting casual blog visitors into loyal subscribers.

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Topics: blogging

6 Blogs on Starting a Blog in the Modern Age

Posted by Nour Zikra

Nov 11, 2015 2:00:00 PM

starting a blogStarting a blog in the modern age can be an exciting project. You get to write about the topics you are most passionate about and people get to read what you have to say. Plus, with the social media on the rise, you can share your blogs literally with the world and have random strangers read your work from their phones while traveling on the subway. That’s amazing, right? But how do you get started? Whether you already have a blog or are just beginning one, read the following six great blogs on starting a blog in the modern age:

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Topics: blogging

What are the Top 7 Blog Writer Software Around?

Posted by Denise Parkhill

Jul 1, 2015 2:02:00 PM

Business-BlogHaving blog writer software when you’re a business blogger is highly useful and efficient. There are many benefits to having such a software, like the ability to schedule when your blog posts get published, to insert photos and videos into your blog, and more. These software also help you spell check, and they are usually compatible with many online platforms, such as WordPress, LiveJournal, Blogger, and more. If you’re a blogger and you’re searching for the best software around, then check out these top seven blog software:

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Topics: Inbound Marketing, blogging

7 Business blogging mistakes that blog writers should avoid

Posted by jack manhire

Jun 19, 2015 2:08:00 PM

teachaWhether you’ve only just decided to launch a blog for your business or you’ve been blogging for a while, this blog will help prevent blog writers from falling victim to some of the most common business blogging mistakes and teach you how to fix the blogging mistakes you might already be guilty of making.

Mistake 1: Not integrating your blog with your website - your blog is published on its own domain, separate from your company’s main website. Even worse: your blog is published on a free blogging platform’s domain such as Blogger.com, wordpress.com, or Typepad.com. 

plusEasy Fix: SUB-DOMAIN our recommendation of the ideal home for your blog is on a sub-domain of your main website (e.g. http://blog.website.com). OR WEBSITE FOLDER

Another good alternative is to put your blog in a folder of your main website (e.g. http:// website.com/blog). Both of these options will allow your corporate website to benefit from the search engine optimization advantages your blog will generate.

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Topics: blogging

Blog writers: What to do and not to do

Posted by jack manhire

Jun 3, 2015 5:00:00 PM

blogBlogging has emerged as the best way to get more visitors to your site. Each blog posted is considered another indexed page to your website. It provides the opportunity to establish organic SEO for an additional key word/phrase. The more a blog writer post, the greater the opportunity for attracting new visitors. A goal of 1 – 2 blogs a week should be incorporated into your marketing program strategies. Blog publishing consistency is critical.

This blog contains some guidelines for the blog writer to craft an effective blog. For many readers, this is basic information. True but do you practice them. Like the beginning of a sport’s training season, it is the practice to always return to the basics.

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Topics: blogging

Business Blogging, aid for the Blog Writer

Posted by jack manhire

May 27, 2015 2:00:00 PM

blogNearly 40% of US companies use blogs for marketing purposes. Companies that blog have  55% more website visitors. B2C companies that blog get 88% more leads/month than those who don’t. B2B companies that blog get 67% more leads/month than those who don’t. But merely blogging won’t dramatically transform your marketing. Your blog has to be well-optimized and promoted, and, most of all, rich with content. Frequency of blogging plays an important role in this equation, too. In fact, our research “Lead Generation Lessons From 4,000 Businesses” shows that companies who blog 20 or more times in a month see the most return in traffic and leads. A blog is a long-term marketing asset that will bring traffic and leads to your business. Through the blog, the blog writer introduces you as a thought leader in your space and allows you to earn people’s trust. In this ebook we will walk you step-by-step through the blogging fundamentals and show you how to start reaping the benefits of this marketing channel.

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Topics: blogging

Marketing Analytics for Business Blogging for creating leads online

Posted by jack manhire

May 8, 2015 3:00:00 PM

arrowsCLIP

Measuring your business blog can be a great way to identify ways to improve its performance. If the primary goal of your business blog is to generate leads, for example, you’ll want to gauge how well it’s generating leads today and discover which articles and specific tactics are particularly working toward achieving that goal. Once you can identify the key factors that make your blog successful, you can incorporate more of those tactics into future blog posts to improve your blog’s overall performance especially as it relates to creating leads online. Here’s what you should be measuring.

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Topics: blogging, lead generation