Making your organization transcend-able!

8 Misconceptions of What Orlando Branding Is

Posted by Nour Zikra

Feb 7, 2017 10:44:28 PM

Orlando brandingWhat is a brand? When we hear the word, we often recall famous logos, such as Nike’s checkmark or Apple’s chewed apple. Brand names stirs images in our minds. But does that make a brand a logo or a name? Not at all. Lots of businesses have false ideas about what a brand is and is not when it comes to Orlando branding. However, not knowing what a brand really is prevents you from creating a strong brand of your own.

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Topics: brand creation

10 Essential Steps to Your Brand Development Strategy

Posted by jack manhire

Jan 19, 2017 12:05:07 PM

brand development

The goal of the branding process is to build brand equity for the company. Brand equity is the set of assets linked to our brand’s name, and the symbols that add to the value of services. Brand equity is an intangible asset that creates a true company equity value many multiples greater than tangible assets or revenue streams. For successful companies, brand equity is the most valuable asset they own and yet it does not live on our balance sheet.  This it is important to have a brand development strategy in place to guide you through your brand creation process.

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Topics: brand creation

4 Blogs to Help You with Corporate Branding in 2017

Posted by Nour Zikra

Jan 18, 2017 12:51:13 PM

rcorporate branding

Corporate branding, also known as business branding, is an important part of marketing. It helps you grow your business and become more well-known. Think of Apple, Nintendo, and Domino’s Pizza. All three of these companies have strong corporate branding. Because you can easily picture their logo and remember what they do, they have done a great job with their branding. Your goal in 2017 should be to increase your brand presence so that you are on your way to becoming like those big company names. One way to do that is through corporate branding. Here are four TCDG Studios blogs to help you get started:

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Topics: brand creation

Top 4 Blogs on Developing Your Brand Identity

Posted by Nour Zikra

Dec 7, 2016 1:18:50 PM

brand identity

You have your company, you have your employees, you have your business goals. What are you missing? Your brand identity, of course! Without it, you do not stand a chance in the business world. People will not know who you are, and they will not be curious about you. Creating your business identity is the final factor that will make people connect with your company. To help you understand it better, we have put together the top four blogs on the subject:

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Topics: brand creation

4 Most Vital Steps for Your Brand Identity Development

Posted by Nour Zikra

Nov 16, 2016 4:48:52 PM

brand identity developmentHave you ever wondered how some companies manage to become renowned when they started out from nothing? The truth is every company or business must start somewhere, and that somewhere begins from nothing and turns into something. Think of Apple. When Steve Jobs started his company, no one knew who he was and no one took him seriously. He was just another young man trying to sell tech and make a living. So how did he become such a famous name with a popular, adored company? He developed his brand identity. Over the years, branding has changed with the advancement of technology, websites, and social media. However, the goal of branding is still the same: Let people connect emotionally with your business and then turn those people into loyal customers. Here are four must-follow steps that will make or break your brand identity development.

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Topics: brand creation

Your Personalization Guide to Better Brand Development

Posted by Nour Zikra

Nov 3, 2016 4:13:07 PM

audience

Personalization technology allows us to treat the people we’re marketing more like individuals. The goal of personalization and brand development strategy isn’t to engage with one audience of many, but to engage with infinite audiences of one. Whether they’re visiting your website or receiving one of your emails, people want to see information that is relevant to them. According to a study from Janrain, nearly three-fourths (74%) of online consumers get frustrated with websites when the content has nothing to do with their interests.

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Topics: brand creation

Orlando Branding: 8 Misconceptions of a Brand

Posted by Nour Zikra

Oct 5, 2016 12:45:13 PM

Orlando brandingWhen we hear the word “brand” we often think of products and major companies, such as Nike, Apple, Aeropostale, and more. We know that a brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. For instance, when we think of Microsoft, we think of computers, tablets, Windows Office, the Xbox, the Wii U, and so much more. That is because Microsoft has created a brand for itself, a promise for its buyers. When we see the Windows logo, we think of Microsoft, a company with many innovations. Every business needs a brand; this is not optional when it comes to marketing. Still, lots of businesses have false impressions about what a brand is and is not when it comes to Orlando branding, and that is what we are here to clarify.

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Topics: brand creation

Brand Creation: How to Monitor Your Brand

Posted by Nour Zikra

Aug 22, 2016 2:20:46 PM

Brand creationAs part of your brand creation, you have to constantly monitor it. After all, people are talking about your brand. They’re blogging about your company. They’re mentioning their experience with your business on their own Facebook pages. They’re discussing your brand in groups on LinkedIn and posting videos about it to YouTube. In short, there’s a whole lot of conversation going on about your brand that you have no control over. Some of this conversation may be good, and some of it may be bad. Some of it may even be outright lies. But for better or for worse, it will live in cyberspace forever. What you can do, however, is monitor the conversation. Obviously, you can’t catch every comment out there, but you can keep an eye on the larger and more obvious channels.

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Topics: brand creation

Quick Branding Tips to Help You with Corporate Identity

Posted by Nour Zikra

Jul 27, 2016 7:19:37 PM

corporate identity

Often we think of branding and its related corporate identity elements as something for only large corporations. This is not true!. Here are some suggestions for starting to brand your organization independent of your site:

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Topics: brand creation

Top 5 TCDG Studios Blogs to Help Your Orlando Branding

Posted by Nour Zikra

Jul 11, 2016 4:31:06 PM

Brand creation

Brand creation is necessary for a successful and memorable business. No matter what you are marketing, branding should be a major part of your plan. If you are Orlando branding, you should consider the following five beneficial TCDG Studios blogs on branding:

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Topics: brand creation