Making your organization transcend-able!

The Power of Your Business Story and How to Tell It

Posted by Nour Zikra

Mar 29, 2017 2:43:12 PM

business story

What is a business story? Is it stopping every person that walks into your shop and telling them about yourself? Is it lecturing your employees on how to chat with one another? No, of course not! Story in business is more powerful that simply telling a random story. In fact, this story is what will set you apart from other businesses and help you reach your target audience.

Read More

Topics: business storytelling

Why Business Storytelling Is Essential for Every Corporation

Posted by Nour Zikra

Mar 10, 2017 7:50:35 PM

business storytellingWho are you as a business? You can answer that question with a simple sentence, such as “I am a shoe salesman.” However, after an initial introduction, it is likely that no one will remember much about your business. A connection has not been made. After all, there are thousands of shoe companies. What makes you stand out? What makes you special? Business storytelling is the best way to create a connection with your buyer persona. By sharing your story of how your company began, your goal as a company, and other business stories you might have, you can create a lasting connection with your buyer persona. This makes storytelling essential for your business.

Read More

Topics: corporate storytelling, business storytelling