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7 Website Myths Web Content Writers Should Know

Posted by Nour Zikra

Dec 13, 2016 11:21:28 AM

web content writers

Having a website in today's business world is no longer optional. You either have one or you are not serious about your business. In fact, your website is your main marketing channel. It is the place your customers turn to when they want to learn more about you or contact you. It is even a place where you share important content, like relevant educational blogs and videos. Thus, all web content writers can learn a thing or two from these 7 myths and facts about websites.

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Topics: content

Why Content Writers Should Pay Attention to the Buyer's Journey

Posted by Nour Zikra

Oct 12, 2016 12:28:18 PM

content writer

Content writers such as bloggers, social media marketers, and business eBook writers oftentimes make the mistake of assuming that any content relating to their business has the ability to convert a visitor into a buyer, client, or fan. However, that is not at all how things work. Content should reflect where a targeted buyer is in the sales cycle, rather than what the content writer finds convenient to write about. Let us break down the sales cycle that is the buyer’s journey to better help you understand why this is important. For clarity, we are going to refer to your targeted audience or ideal customer as “the buyer.” However, the buyer does not start out being a buyer/customer/fan of whatever you are selling, advertising, or branding.

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Topics: content

Top 4 TCDG Blogs on Digital Media Marketing

Posted by Nour Zikra

Jul 27, 2016 7:15:00 PM

digital media marketing

Digital media marketing is much more than posting blogs and pictures on social media. In fact, digital media marketing has many aspects, such as how you write a website, your target buyer persona, and creating killer content. With the below top four TCDG Studios blogs, you’ll have an easier time marketing your business:

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Topics: content

4 SEO Tips for Writing Websites

Posted by Nour Zikra

Jul 8, 2016 12:00:00 PM

googleOne of the interesting facts you discover when studying the “inners” of Google is the “whys” and “hows” of their making changes to their search engine algorithms. They say that up to 500 changes can be made in a given year. In 2013, major google changes were made: Hummingbird, Panda, and Penguin. These are Google names they give to sets of algorithms that are included in their search engine. With all these changes, 2014 brings with it several Search Engine Optimization (SEO)/on-page considerations.

CIO magazine’s blog cio.com has posted several articles and blogs related to these changes and considerations. Here are some of their recommendations and additional links for further information based on common questions asked concerning algorithm changes.

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Topics: organic seo, content

7 Myths Web Content Writers Need to Know About Websites

Posted by Nour Zikra

Jun 3, 2016 8:00:00 PM

unicornA website is a requirement today. It is your major channel for building your brand. It has also become a major part of marketing and sales for successful organizations. As websites become not niceties but necessities, many misunderstandings have developed not just for the IT person, the graphic designer, web content writers, marketers, and salesperson, but also for the user and the business owner. These misunderstandings have grown into myths. Often building a new website is like chasing unicorns, you know what they look like but they are not real.

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Topics: content

Tips on Writing Websites for Lead Generation

Posted by jack manhire

May 13, 2016 8:00:00 PM

risingSalesSo often we consider SEO content and only SEO considersations. Yes, it is important to drive visitors to your website, but if all they do is visit, where is the ROI (Return on Investment) for your site? Just visiting does not permit you to proactively market them with follow-up content, emails, etc. It may be considered spamming. Thus, it is important to make sure that your content when writing websites goes beyond traffic generation.

What is a Lead?

Let’s start with the basics. A lead is a person who has in some way, shape, or form indicated interest in your company’s product or service. This means that instead of getting a random cold call from someone who purchased your contact information, you’d hear from a business or organization with which you’ve already opened communication. For example, perhaps you took an online survey to learn more about how to take care of your car. If you got an email from the auto company that hosted the survey on their website about how they could help you take care of your car, it’d be far less intrusive and irrelevant than if they’d just called you out of the blue with no knowledge of whether you even care about car maintenance ... right? And from a business perspective, the information the auto company collected about you from your survey responses would help them personalize that opening communication to meet the existing needs of the potential client. So really, lead generation is a win-win situation. It benefits the customer and the marketer.

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Topics: content, lead generation

The Secret to Digital Media Marketing

Posted by Nour Zikra

Apr 15, 2016 8:00:00 PM

marketing_01Marketing successfully is a process that takes time, research, and lots of work. Though, you can make marketing easier by knowing what to do. Thus, the secret to digital media marketing is simply content creation. Without remarkable content, your marketing efforts would be in vain since no one would get to know that you exist. That is why you should constantly and consistently write blogs, do social media posts, send out newsletters, share relevant eBooks, and publish videos, case studies, templates, and create any sort of appropriate content you can come up with. However, in order to create such outstanding content, you must know who your buyer persona is and how to cater your content for the buyer’s journey. Here are some tips to help you get started:

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Topics: Inbound Marketing, content

15 Best Blogs Website Content Writers Should Follow

Posted by Nour Zikra

Mar 25, 2016 7:00:00 PM

Website content has changed a lot over the past few years, particularly because of Search Enginge Optimization improvements. Now, content is more improved and designed with the ideal customer in mind. As a result, we are sharing the top 15 blogs that all website content writers should follow to learn and advance their content.

people working

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Topics: content

The Checklist Web Content Writers Should Follow

Posted by Nour Zikra

Feb 12, 2016 1:30:00 PM

In today's online world, web content writers have more on their hands. They need to work around search engine rankings and social media posts with character limits, all the while creating informative, helpful blogs and posts. Gone are the days where all it took was a URL, fancy Flash graphics, and an expensive advertising campaign to temporarily boost traffic. If you're a web content writer looking to improve your work for 2016, this checklist should help you out:

Google SEOGet found:

A great website isn’t so great if no one visits it. Search Engine Optimization (SEO) is an absolute must-have to any website strategy, but it takes hard work and consistency when aiming for the top spot.

  • Build Inbound Links - Off-Page SEO is about building inbound links, essentially getting other quality websites to link back to you. Search engines call this authority or “link juice.” The more inbound links you have, the more important your site must be, thus the higher you’ll rank.
  • On-page Search Engine Optimization (SEO) - While off-page SEO is hugely important, we can’t forget about on-page SEO. This consists of placing your most important keywords within the content elements of your actual pages. These on-page elements include Headlines, Sub-headlines, Body Content, Image Tags, and Links.
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Topics: content

How Web Content Writers Can Solve Major Web Issues

Posted by Nour Zikra

Jan 29, 2016 1:30:00 PM

iStock_000002116286SmallWeb content writers have a big task at hand, especially when creating websites for today's businesses. Content writers not only have to create a website from scratch, they have to do it in a way that is easy to browse through and which attracts people to come back time and time again. However, a couple of issues can occur during this creation process. These problems can be clustered into several different groups.

1. General Problems:

In their blog Common Website Problems WeThinkSolutions {http://www.wethinksolutions.com/common-website-problems} highlights some of the general problems one faces with respect to their website:

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Topics: content