Corporate identity is the "persona" of your organization. As part of your brand, your business identity helps answer questions like “Who are we, what do we do, who do we sell to, and why do they buy from us?”
Elements of your brand that are often referred to as corporate identity are: corporate title, logo, mascot, etc. Often these elements are governed by approved standards or style guidelines such as color palettes, typefaces, page (print and/or web) layouts and other methods that establish continuity in your visual communications. Guidelines are usually documented in brand, styles, or business identity manual(s).