Who are you as a business? You can answer that question with a simple sentence, such as “I am a shoe salesman.” However, after an initial introduction, it is likely that no one will remember much about your business. A connection has not been made. After all, there are thousands of shoe companies. What makes you stand out? What makes you special? Business storytelling is the best way to create a connection with your buyer persona. By sharing your story of how your company began, your goal as a company, and other business stories you might have, you can create a lasting connection with your buyer persona. This makes storytelling essential for your business.