Making your organization transcend-able!

Why Business Storytelling Is Essential for Every Corporation

Posted by Nour Zikra

Mar 10, 2017 7:50:35 PM

business storytellingWho are you as a business? You can answer that question with a simple sentence, such as “I am a shoe salesman.” However, after an initial introduction, it is likely that no one will remember much about your business. A connection has not been made. After all, there are thousands of shoe companies. What makes you stand out? What makes you special? Business storytelling is the best way to create a connection with your buyer persona. By sharing your story of how your company began, your goal as a company, and other business stories you might have, you can create a lasting connection with your buyer persona. This makes storytelling essential for your business.

Read More

Topics: corporate storytelling, business storytelling

Top 3 Blogs Explaining the Power of Corporate Storytelling

Posted by Nour Zikra

Feb 20, 2017 11:15:08 AM

corporate storytelling

Corporate storytelling is a necessity for business growth. A memorable company, after all, tells its story. But what exactly is this business storytelling? Is it gossiping in the workplace? Is it sharing tales to make a presentation more interesting? All your questions can finally be answered here. Below are the top three blogs on the power of storytelling for business:

Read More

Topics: corporate storytelling

How You Can Include Storytelling in Business

Posted by Nour Zikra

Jan 12, 2017 2:46:37 PM

storytelling in business

Storytelling is an essential part of life. After all, we have been sharing stories since the beginning of man. It all started with cavemen carving their stories on cave walls (and perhaps even before then). Therefore, because storytelling is part of who we are, we should not shy away from it. Storytelling helps us connect with others. It makes us memorable. So, it is important to include storytelling in business. Here is how:

Read More

Topics: corporate storytelling

4 Most Powerful TCDG Studios Blogs on Corporate Storytelling

Posted by Nour Zikra

Dec 23, 2016 2:58:33 PM

corprorate storytellingCorporate storytelling is a must for every business to grow. It is how you can connect with people and create a trusted bond. Your story is more powerful than you think. People love stories and even trust in stories. So, telling your business story is not something you just do at networking events. It is a way to grow your customers and fans and reach out to the world. Below are four of the most powerful blogs we have written on business storytelling:

Read More

Topics: corporate storytelling

3 Ways to Do Corporate Storytelling Through Social Media

Posted by Nour Zikra

Dec 2, 2016 10:11:18 AM

corporate storytelling

Social media is a great place to connect with potential customers and clients. The various channels and platforms come together to form one big network for you to use and benefit from. However, what is the value of social media if you cannot take advantage of the one thing that makes it what it is: sharing stories to connect. When it comes to your business and marketing, you must use social media to grow and reach more people. One great way to do that is through corporate storytelling. Stories follow us everywhere. In fact, we even deal with stories in our sleep. It is in our human nature. Therefore, make the best of business storytelling by using it to connect with potential customers online. Here are some ways you can do that on social media:

Read More

Topics: corporate storytelling

Business Storytelling: 6 Most Effective Ways to Tell Your Story

Posted by Nour Zikra

Nov 30, 2016 10:29:55 AM

business storytelling

Storytelling is everywhere. Sit down with your friends and family and immediately you will observe stories being shared. Gossip, tidbits, history lessons, family legends, and even discussion of what someone ate that day are a form of storytelling. Every single day, we all partake in this primitive act: telling stories. Cavemen did it by carving on cave walls and stones to pass down their discoveries and adventures, and to this day, we continue with this ritual. So, how can you as a business tell your story to effectively capture the attention of people? Business storytelling does exist; in fact, it is a necessity of being a successful business. Here are six ways to tell your business story (keeping in mind that you can tell it anywhere and everywhere):

Read More

Topics: corporate storytelling

Corporate Storytelling: Why Brand Needs Story

Posted by Nour Zikra

Nov 8, 2016 1:56:46 PM

corporate storytelling 

Story crosses borders, reconciling supposed opposites, and eroding false distinctions. What works in entertainment works just as well for B2C and B2B brands and communications. Think about it, people love stories! As human beings, we share stories every single day (unless we are hermits and live alone in the mountains). Gossip is a form of storytelling, and we love it because it makes us curious. Successful advertisements are often mere stories that inform and showcase something. If story is at the heart of our being, then branding requires corporate storytelling in order to succeed. It is just how it is and how it will always be!

Read More

Topics: corporate storytelling

Why Corporate Storytelling is Essential for Your Brand

Posted by Nour Zikra

Oct 15, 2016 10:14:38 AM

corporate storytelling

Storytelling has been around since the start of humankind. It is how we communicate ideas, share specific messages with one another, and even educate and entertain people. Telling stories is at the heart of our being, so much so that we even use stories in marketing. Commercials are filled with stories, because that makes people relate to whatever is being advertised. You will also notice stories being told in images in magazines, in articles in newspapers (and even on the news), and all over blogs. Stories sell, they leave us feeling all sorts of emotions. But if storytelling is so important, how come some corporate business forget its influence? Corporate storytelling is essential for your brand, just as storytelling is essential for making all humans happy.

Read More

Topics: corporate storytelling

Solving the Biggest Problems with Corporate Storytelling

Posted by Nour Zikra

Sep 19, 2016 6:31:43 PM

corporate storytellingThe most beautiful curve is the graph of rising sales. This statement is hard to refute. Creative graphic designs, branding and corporate identity or award winning marketing and advertising campaigns – are all means or tools to convey something even more basic.

If you look back on the times you were riding high on a beautiful sales curve (sales rising) or crashing on an ugly sales curve (falling sales) – [It should be noted at this point that every business person, entrepreneur, founder, manager or similar titles have all ridden the ups and downs roller coaster of such sales curves] - there is one thing that is in common.

Read More

Topics: corporate storytelling

How to Share Your Vision Through Corporate Storytelling

Posted by Nour Zikra

Aug 29, 2016 2:18:06 PM

corporate storytellingA vision is critical to you as an individual and also as an organization - no matter what size organization or stage of development. For the entrepreneur, your vision is sometimes the only thing you have to sell and yet it can be more powerful than the largest client list, portfolio, or product catalog. Don’t forget most purchases are not logical but emotional. The rules for corporate identity, branding, advertising, and marketing have all changed over the last few years. These elements have become mainly emotional. The world has changed from function over form (how it works versus how it looks) to form over function (I really do not care how it works, just that it works but I am very motivated by how it looks). This change is extremely important. People today buy based on brand not product.

Read More

Topics: corporate storytelling