Most marketers have been there — you’re sitting around a conference room, trying to figure out how to best engage leads and customers, sell more product, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter! Even though email newsletters are one of the most common types of emails to send, they are actually some of the hardest to do right. It’s hard because it includes a mix of different types of content about different parts of your business, including event reminders, surveys, educational information about your product, service, or industry, and promotions. But just because they’re hard doesn’t mean you shouldn’t do them. If done right, you could develop a really engaged subscriber base, and potentially nurture them into qualified leads and customers.