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Is Email Marketing Still Effective?

Posted by Nour Zikra

Jun 17, 2016 8:00:00 PM

 

Email - Dead or Alive?  VERY MUCH ALIVE.

So how can email help my company?

bullseyeBased on recent studies, email marketing is found to have the highest ROI (Return on Investment).

Email helps with:
  • Building relationships
  • Brand Awareness and Trust
  • Lead Generation
  • Boosting Social Interaction
  • Nurturing Relationships
  • Driving Sales
  • Building Customer Loyalty
  • Educate or Upsell 
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Topics: Inbound Marketing, email marketing

The Best and Worst Email Marketing: Growing Your List

Posted by Nour Zikra

May 16, 2016 2:45:00 PM

crowd.jpgEmail marketing is only as good as the quality of your recipient list. Each year there is a natural decay that happens in email marketing lists that reduces the effectiveness of email as an influencer. People leave their companies, get married and change their names—life happens. In B2B marketing, on average lists only retain 75% of their members after one year due to turnover at companies and other factors. As a result, marketing lists have a tendency to expire at a rate of about 25% a year. If you aren’t replenishing your list with new, interested prospects each year, your email marketing will likely bottom out. So how do you keep your list full in the face of inevitable decay? There are two ways marketers tend to grow their email lists. The bad way and the good way. In order for you to learn the best techniques for conversions, we’re listing both the bad and the good ways to grow your list.

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Topics: email marketing

Email Marketing Tips: Why Your Emails Are Being Ignored

Posted by Nour Zikra

Apr 6, 2016 3:00:00 AM

Google “email mistakes” and you’ll find endless resources. But they all say the same thing:

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Topics: email marketing

Email Marketing Tips: Why People Ignore Your Emails

Posted by Nour Zikra

Jan 6, 2016 4:00:09 PM

Google “email mistakes” and you’ll find endless resources. But they all say the same thing:

Read More

Topics: email marketing

How to Make a Successful Email Newsletter

Posted by Nour Zikra

Oct 30, 2015 1:01:53 PM

top of mindMost marketers have been there — you’re sitting around a conference room, trying to figure out how to best engage leads and customers, sell more product, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter! Even though email newsletters are one of the most common types of emails to send, they are actually some of the hardest to do right. It’s hard because it includes a mix of different types of content about different parts of your business, including event reminders, surveys, educational information about your product, service, or industry, and promotions. But just because they’re hard doesn’t mean you shouldn’t do them. If done right, you could develop a really engaged subscriber base, and potentially nurture them into qualified leads and customers.

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Topics: email marketing

Tips to create the best email marketing piece

Posted by jack manhire

Jul 31, 2015 1:45:06 PM

a-signEmail is still one of the most powerful digital marketing tools available to the marketing organization. Here we are talking about one-to-many emails. This type of email allows marketers to connect with as many of their contacts as thy like, at one time. Email marketing is one of the best ways to build and nurture relationships with your contacts, both before and after they become a customer. Sending highly targeted emails with helpful and relevant content, will result in more engagement with contacts and more delighted customers.

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Topics: email marketing

Become your own content marketing agency – write a good e-zine.

Posted by jack manhire

May 30, 2014 12:52:00 PM

studio-guyanddogBased on recent studies, email marketing is found to have the highest ROI (Return on Investment). There are several different types of emails. One of the most effective for B2B demand generation is an “e-zine”. What is an e-zine? Let us listen to a conversion between Studio Guy and Studio Dog to find a definition.

Studio Guy: "E-Zine."


Studio Dog: "God Bless You."


Studios Guy: "No I did not sneeze I said 'e-zine' - you know electronic magazine."


Studio Dog: "What?"


Studio Guy: "Let's try this - email newsletter."


Studio Dog: "Oh why did you not say that from the beginning?"



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Topics: email marketing

Email Marketing - Is it dead or alive?

Posted by jack manhire

May 13, 2014 12:55:00 PM

 

Email - Dead or Alive?  VERY MUCH ALIVE.

So how can email help my company?

bullseyeBased on recent studies, email marketing is found to have the highest ROI (Return on Investment).

Email helps with:
  • Building relationships
  • Brand Awareness and Trust
  • Lead Generation
  • Boosting Social Interaction
  • Nurturing Relationships
  • Driving Sales
  • Building Customer Loyalty
  • Educate or Upsell 
Read More

Topics: Inbound Marketing, email marketing