If you build it, they will come. However, if you really want to attract visitors (and potential customers) to your business’s website, you need to do more than simply build it: you need to optimize it. That’s a major step when you’re doing internet marketing Orlando. Search engine optimization, or SEO, is the key to getting your website discovered via search engines like Google, Bing, and Yahoo. The traditional approach to SEO involves two sets of tactics: on-page SEO and off-page SEO. On-page SEO is the strategic implementation of keywords on your website, including page titles, headers, meta descriptions, and more. Off-page SEO, in comparison, refers to improving your website’s overall authority on the web, which is determined by what other websites are linking to you. The goal with off-page SEO is to attract inbound links (or “backlinks”) from relevant, authoritative websites.