The creation of a business logo is very essential, especially since it gives your potential buyer a specific message about the various parts of your organization’s brand. The logo, as a result, is more than just a name and image. It has to capture the eye, say something about your business, and not confuse the viewer. This brings us to the big question, is a logo art or design? Here’s how you can create the distinction and create the perfect logo design in Orlando. It is wise to remember that a logo is a mental trigger for your potential buyer. For instance, take a look at the two logo designs below. The one on the left is straightforward (utility-oriented); it tells the potential buyer all he needs to know about the brand. The logo on the right, however, doesn’t express a direct message (too artistic); it could literally be about anything, and this makes it confusing. Therefore, when creating your logo, keep in mind that art is for contemplation and design is for utility. If the design is too complicated or artistic, the viewer will “get lost” in the logo—even if it is very visually appealing. When this occurs, the 3 second mental trigger is lost on the buyer.