Making your organization transcend-able!

4 SEO Tips for Writing Websites

Posted by Nour Zikra

Jul 8, 2016 12:00:00 PM

googleOne of the interesting facts you discover when studying the “inners” of Google is the “whys” and “hows” of their making changes to their search engine algorithms. They say that up to 500 changes can be made in a given year. In 2013, major google changes were made: Hummingbird, Panda, and Penguin. These are Google names they give to sets of algorithms that are included in their search engine. With all these changes, 2014 brings with it several Search Engine Optimization (SEO)/on-page considerations.

CIO magazine’s blog cio.com has posted several articles and blogs related to these changes and considerations. Here are some of their recommendations and additional links for further information based on common questions asked concerning algorithm changes.

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Topics: organic seo, content

10 SEO Mistakes for Responsive Web Design

Posted by Nour Zikra

Apr 1, 2016 7:00:00 PM

Office workWhen redesigning your website, you can't just consider the visual appeal of the site. Although making it look nice can make visitors enjoy the content more, a flashy exterior doesn’t help much if the actual machine fails to function. If people can’t find your website via search, and if they can’t intuitively navigate through your site’s pages and easily understand what information those pages contain, it doesn’t really matter how beautiful it looks.

Not having a responsive web design will confuse visitors, particularly if they are looking at your website from a mobile device. That's why, having a responsive web design is crucial. Here are 10 SEO mistakes to avoid:

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Topics: mobile website, organic seo

Beware of These SEO Mistakes in Responsive Web Design

Posted by Nour Zikra

Feb 19, 2016 1:30:00 PM

Responsive web designRedesigning your website is more than just making it look pretty. Your website is meant to generate leads and bring in more clients. Therefore, a flashy exterior doesn’t help much if the actual machine fails to function.

One of your major goals when you are redesigning your website should be making it easier for people to find you via a search.

Another important goal should be to help people easily navigate through your site's pages (through Responsive Web Design) and understand what information those pages contain. After all, it is those two goals that will help you generate leads.

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Topics: mobile website, organic seo

The Top 5 Blogs on How You Can Improve Your Organic SEO

Posted by Nour Zikra

Jan 8, 2016 3:34:10 PM

seo-analysis.pngFrom among the infinite websites on the internet, you are trying to make yourself stand out. Though, just because there are thousands of others trying to accomplish what you’re working on—which is to improve your organic SEO ranking and be among the top 10 in search results—doesn’t mean that you can’t make it. After all, here we are on planet earth even though we are pretty much such a speck of dust in the solar system. So if our planet can thrive, so can your website. Check out these fantastic and highly helpful blogs on how you can improve your organic SEO ranking:

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Topics: organic seo

SEO Page Analysis: Recent Changes to Google, Bing, and Yahoo

Posted by Nour Zikra

Aug 26, 2015 2:00:00 PM

seo-analysisDoing a constant SEO page analysis is very important so you can be able to track your page performance on search engines. However, to make your SEO page analysis meaningful, you need to know the algorithm changes. For instance, 2015 brought many modifications to Google, Bing, and Yahoo that many are not well familiar with. In order to advance your page performance, you should know what these changes are and how they affect you. Let’s begin!

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Topics: organic seo

10 SEO myths you should leave behind for SEO page analysis

Posted by jack manhire

May 13, 2015 1:00:00 PM

google2Over the last decade of SEO, we’ve seen remarkable change in how searchers perform queries and interact with results; in how engines crawl, index, and rank pages using SEO Page Analysis; and in how marketers effectively influence the engines to send them traffic. But, in spite of these monumental shifts, a shocking amount of misinformation about the practice of SEO persists.

Myth 1: Setting up Google Authorship can increase my search visibility & clickthrough rates. In June of 2014, Google removed Google Authorship photos from search engine results pages. While your name and byline would still appear, your beautiful headshot would not.

Myth 2: I must submit my site to Google

While a brand new site can submit its URL to Google directly, a search engine like Google can still find your site without you submitting it.

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Topics: organic seo

SEO page analysis: Increasing awareness, generate leads with local SEO

Posted by jack manhire

Apr 1, 2015 10:47:39 AM

mapSEO Page Analysis - Local search queries differ from conventional searches in that you are adding a “where” component such as an address, a city or a zip code to the “what” component (keyword, product, service etc) that you are looking for. Consumers have always been in the need for local products and services. What’s changed is their behavior and the tools they use to perform local searches. Traditionally, local directories like the yellow pages along with newspapers and local magazines supplied this information but the digital age has changed all that. Computers and search engines have replaced the yellow pages and increasingly smart phones and other mobile devices are your computer. Google’s focus on local businesses has resulted in a dramatic change in search results compared to the past. Geo-targeted searches return Google maps listings that level the playing field for small businesses that have one huge edge over national competitors: a local address.

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Topics: organic seo

What SEO content writer need to know – SEO trends 2015

Posted by Denise Parkhill

Nov 12, 2014 4:58:00 PM

crownContent is still king

This is not something new. However, content will still play a major factor in page ranking. No long can one take advantage of loopholes and quick fixes. The web basically breaks down to simple content, and Google search algorithms strive to make sense of this content and to deliver the best most relevant content to the searcher. To rank for relevant search terms  you must provide the most relevant content to the searcher.

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Topics: organic seo

SEO page analysis – algorithms and HTTPS impact

Posted by jack manhire

Nov 7, 2014 3:00:00 PM

googleOn August 6, 2014 Google’s Webmaster Central Blog announced that HTTPS was being used as a ranking signal. Google gave the reasons behind for this move – “security is a top priority” for Google. The blog also stated that Google has noticed that more and more webmasters were adopting HTTPS. The blog also gave some insight into the extent that the HTTPS inclusion would have on actual ranking - a “lightweight signal” that will affect less than 1% of global queries.

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Topics: organic seo

SEO vs Social Media Marketing - Friends or Foes

Posted by jack manhire

Sep 19, 2014 11:51:00 AM

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Both SEO and social media are powerful marketing tools, but sometimes prioritizing marketing time on one or the other is a challenge -- especially in a crunch. For example, 44% of online shoppers begin their branded product research by using a search engine, but social media usage has increased by 356% in six years. So which might have a bigger impact for you?

We marketers talk a lot about growing the top of the funnel -- you know, getting as much traffic as possible to your website. So, how do you fill the top of your funnel so it’s practically overflowing? Time and again, social media and SEO take the inbound marketing cake. But for marketers with limited time and money, SEO and social media often become competing priorities. I mean, it’s not like you necessarily have all the resources in the world to throw your full weight behind SEO and social media. And the thing is, it’s usually better to do one thing well than two things, well, not well.

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Topics: social media, organic seo